Marijuana

The use of marijuana in human civilization dates back to 6000 B. C. In this era, China found that cannabis seeds are edible and later discovered a greater use as textiles. From that time period, humanity has made significant advancement, and has discovered further uses for the marijuana plant. Today, marijuana can be used as medical cannabis to treat ailments that other medication cannot possibly treat. Although medical cannabis has some great benefits, in the many countries it is still illegal to possess and/or use.Thus the legalization of marijuana should be legalized through its promising and beneficial results. Contrary to belief, medical cannabis has very few health risks compared to propaganda suggested to most people in mainstream media. Throughout the years many random and bogus facts of marijuana have circulated, many of these disputes however, have been debunk through actual scientific study done today. The monkey marijuana experiment in 1973 for example was a huge hoax. In the case study, the monkeys were exposed to marijuana smoke everyday and died after ninety days.The autopsy report ruled that hey died to a dead brain through great loss in brain cells. Therefore, the conclusion of the study was that marijuana kills brain cells, but the experiment failed to report the monkeys were being suffocated for five minutes on a daily schedule for three months. The process of asphyxiation or suffocation causes lack of oxygen to the brain, which leads to death of brain cells. Soon after, many more theories have been tested and most of the so-called health risks were nothing more than hokum.Marijuana has fairly less harmful effects, unlike other legal drugs such as: alcohol, tobacco, cetaminophen, amphetamine, OxyContin, Xanax, sleeping pills, and many other legal drugs. Adversely, compared to other drugs and the drugs listed prior, marijuana has very few health risks. Since there are very few scientifically proven health risks, they are much more minimal in h armful effects than other recreational drugs. Alcohol and tobacco for instance, have higher risk in use than marijuana.The Center of Disease Control and Prevention states that: There are approximately 80,000 deaths attributable to excessive alcohol use each year in the United States. l This makes xcessive alcohol use the 3r d leading lifestyle-related cause of death for the nation. 2 Excessive alcohol use is responsible for 2. 3 million years of potential life lost (YPLL) annually, or an average of about 30 years of potential life lost for each death. l In 2006, there were more than 1. 2 million emergency room visits and 2. 7 million physician office visits due to excessive drinking. The economic costs of excessive alcohol consumption in 2006 were estimated at $223. 5 billion. 3 Compared to the average marijuana smokers, tobacco smokers frequently smoke more as stated in Mikaela Conleys ABC News article, â€Å"Among the study participants, the average pot smoker lit up two to three times per month. The average tobacco user smoked eight cigarettes per day. † Due to the greater amount of frequency in lighting a cigarette the average tobacco smoke causes much more air pollution as well as second hand smoke.In summation, the negative output of marijuana is miniscule compared to the negative output of most legal drugs/over the counter drugs. The medical uses of prescribed a mysterious herb as tea. This tea was marijuana and was used to treat, everything from pain relief to earache to childbirth. Doctors also warned against overuse of marijuana, believing that too much consumption caused impotence, blindness and â€Å"seeing devils. (Stack& Suddath)† Ever since then the uses of medical cannabis has varied from nausea to cancer and even to pain relief.According to â€Å"Disabled World†, Few herbs offer a wide variety of therapeutic applications like these: Relief of muscle spasms, relief of chronic pain reduction in interlobular pressure inside t he eye, suppression of nausea, weight loss – increase and restore etabolism, AIDS – Marijuana can reduce the nausea, loss of appetite, vomiting from the condition itself and the medications as well. Today, medical cannabis remains one of the most controversial social issues around the world.Although many people disagree with the drug, for one boy it proved valuable results. Jayden David of California suffers from a, â€Å"debilitating form of epilepsy, which causes him to experience frequent seizures – some lasting up to 90 minutes. (Fox40)† This only treatment for his epilepsy prior to medical marijuana was twenty types of medication hat he must take everyday in order to control his epilepsy. Once Jayden was on CDB (cannabidol), â€Å"Jayden's seizures are down approximately 80 percent. Jayden is functioning now,' David, of Modesto, Calif. told Fox 40. ‘The doctors told me Jayden would never walk or talk. ‘ (Fox40)† This is Just one of the stories of many lives that medical cannabis has managed to improve, including: cancer, chemotherapy, anorexia, bulimia, and many other ill patients. Due to its already besmirched image, the process in which obtaining medicinal marijuana has become such a hurdle that it is much harder to obtain than it should. Along with its beneficial results as medical cannabis, marijuana could have a substantially great impact on economy.With the drug being legal, less police force is needed to enforce the law, thus saving a substantial amount of taxpayer's money from the â€Å"get-go'. The Budgetary Implications of Marijuana Prohibition in the United States reveals that, â€Å"The report estimates that legalizing marijuana would save $7. 7 billion per year in government expenditure on enforcement of prohibition. $5. 3 billion of this savings would accrue to state and local governments, while $2. 4 billion ould accrue to the federal government. This is Just from deprivation of reduced polic e force, TBIMP states that, â€Å"50% of possession arrests are due solely to marijuana possession rather than being incidental to some other crime. † Declaring the arrest rate of 50% of all arrests are marijuana possession shows and reinforces the idea of how much the United States can save with reduced arrests and enforcements. In addition to the legalization of the drug, it could be taxed and distributed as a product worldwide for increase GDP in not only the United States, but also many other countries. However in the U. S. he estimated report says it would yield is, â€Å"$2. 4 billion annually if marijuana were taxed like all other goods and $6. 2 billion annually if marijuana were taxed at rates comparable to those on alcohol and tobacco. † Increase of new product in the market allows more economic growth worldwide. If the enormous revenue of legalization of marijuana is so great, it imposes the question of the legitimacy of illegalization of a drug in the first place, and to answer that question frankly it should! morality of it (which is the only answer to the question imposed prior to this entence).Most people against marijuana say that it is a drug and it is bad, but hold no other credible evidence of it truly being â€Å"bad†. In 1920 the United States imposed an alcohol prohibition because of their morale of it being â€Å"bad†. Just like marijuana alcohol is a drug, and has many pros and cons, such as medical uses like a disinfectant as well as a recreational drug. The hypocrisy came when the government imposed the prohibition when the motto has been â€Å"for the people by the people†. This lack of representation of the people caused one of the greatest failures in law reation since slavery.Not only did prohibition fail in stopping people from drinking alcohol, it also increased the amount of people drinking as well as crime rate. The distillation process of making alcohol became a homemade Job, but due to the lack of proper equipment and sanitation this beverage was much more hazardous to drink. It was estimated at least ten thousand people died during the enforcement of the 1920 to 1933 Prohibition. During this time the profit of making alcohol skyrocketed, which made it more tempting to break the law.Along with the increase crime rate, it as also reported that vandalism and public disturbances increased. This example is currently like the prohibition of marijuana, not only is it making crime more profitable, but it is also increasing the negligence of the people consuming and the law enforcement. However, due to a greater understanding of responsibility and information of recreational drugs, modern day society has allowed awareness in safety of alcohol consumption. This awareness could also be used for marijuana, Just as it has been done for tobacco and other drugs.In summation, the use of marijuana medically and recreationally has been around ince the beginning of civilization, and sh ould still be continued today; Just as Bert Lance once said, â€Å"If it ain't broke, don't fix it. † In addition, the legalization of marijuana should Just be reinstated prior to it's ban through its promising medical uses for all sick and ill patients, its beneficial economic results for everybody, and its use as a reminder that public opinion are still held accountable; even with the modern political Jargon going around today.So, for the sake of the ill who needs the drugs, to us, the people who could benefit from the drug, we should keep in mind that the ecision is more than Just a basis of morality, but also the basis of something for all. â€Å"The needs of the many outweigh the needs of the one. Marijuana Even the Persian founder of Suffix, who struggled with depression until discovering the plant, requested in his death, ‘to be buried amid cannabis leaves so his spirit may walk in the shade Of the plant that eve him much joy in his lifetime† (Medical-Marijuana-Mentor. Com). However, if marijuana has been embraced by diverse faiths and civilizations, why is marijuana such a controversial subject now? In America's inception marijuana was used to generate vast government money by our founding fathers; George Washington and Thomas Jefferson both grew hemp on Mount Vernon.But in 1932, the Confirm State Narcotic Act gave legislative control of marijuana from the federal government to the states, thus prohibiting the use of marijuana (The Free Dictionary). Nevertheless, numerous studies have shown the benefits of marijuana outweigh its negative effects. Therefore, the stigma should be lifted so that the people of the Lignite States can enjoy the benefits of marijuana. The legali zation of marijuana in the U. S. Would lower crime, stimulate the economy, and provide medical relief.First of all, the legalization of marijuana would lower the crime rate in the United States by creating a safe environment for its users. If marijuana is taken off the street, and out of the hands of the dealers, the crimes associated with these types of dealings would also be taken off the street. It would put marijuana into a legal market where it could be controlled by the proper authorities. â€Å"By providing legal supplies of currently illegal drugs the price will fall, leading to a collapse in the illegal drug industry, and a reduction in crimes committed by both drug suppliers and users† (Legalization of Marijuana).To illustrate this, just three months after the state of Colorado legalized marijuana, crime decreased 14. 6% and in Denver from the same time last year†¦ Violent crime also went down 2. 4% (Natural Society). Another disconcerting problem with marijuan a being sold on the street is its accessibility to minors. Drug dealers do not discriminate and do not care whether the buyer is a minor or not; their interest is solely in their own profits. High school students have reported that illegal drugs are easier to access than alcohol and tobacco.This would obviously explain why the percentage of teens using weed is drastically on the rise. On the other hand, if marijuana was legalized and sold as cigarettes, the buyer or consumer would have to produce a valid identification before purchasing it, and a vendor cannot legally sell alcohol and tobacco to minors. As a result, legalizing Arizona would establish more of control of its distribution, and would also reduce the usage of it among minors. With the economy in the United States in shambles, legalizing marijuana would allow it to be a taxable item and would produce millions of dollars into the system. The new measure is expected to bring†¦ [in] $550 million combined, with more than 300 economists previously estimating that legalizing pot could save the U. S. Up to $14 billion a year† (Huff Post Business). We should not allow drug dealers the ability to control the market and benefit on a product that has the potential to ring in high profits into our much-needed empty confers. With marijuana being sold on the black market drug dealers charge exuberant prices because they have the monopoly on the market; keeping pot illegal is inadvertently enriching greedy drug dealers.On a similar note, by legalizing marijuana the demand will rise for more farms and dispensaries. With this comes more jobs because establishments like this would be hiring farmers, growers, and employees would be needed to run the new dispensaries, thus creating a new and large job market. By legalizing Marijuana it can be something the American people can profit from as a whole, as well as the U . S. Government, instead of a small group of criminals who's only priority is to enrich thems elves. Lastly, and most importantly marijuana can treat diverse mental and physical illnesses.Medical marijuana or cannabis has already been legalized in 20 of the 52 states in the U. S. Marijuana can treat cancer patients suffering from the affects of chemo and radiation by dehydrogenation's (TECH) -? which has pain-relieving properties. It can also be used to prevent the spread of cancer cells. â€Å"CB (one of the components n cannabis) represents the first nontoxic exogenous agent that can significantly decrease old-l expression in metastasis breast cancer cells leading to the down-regulation of tumor aggressiveness† (National Library of Medicine).Furthermore, marijuana can be used to treat and prevent eye disease such as glaucoma. It has also been know to treat mental illnesses such as depression and anxiety. In addition, some independent studies have shown Marijuana to prevent suicide in those who use it for medical purposes. Marijuana is, at present, successfully treat ing people suffering from the effects of illnesses, but only in the states that have legalized it. However, everyone should have access to the medicinal properties found in cannabis and the ability to use them legally.Therefore it should be legally available to those whose health can benefit from it. In closing, it is safe to say there are many beneficial uses to this controversial drug known as marijuana. Prohibiting the use of marijuana does not prevent it from being used, but rather gives a small and dangerous group a large portion of control and power. If we are to learn anything from the history of prohibition in the hearties in relation to alcohol is that it did the opposite of what it was intended, â€Å"Alcohol became more dangerous to consume; organized crime blossomed; courts and prisons systems became overloaded† (1 920-30. Mom). Such is the case of the country today in regards to marijuana. The legalization of marijuana would not raise but rather lower crime, and would allow marijuana to be more controlled by the governing authorities. It would produce billions of dollars into an economy frocked with debt and create jobs in a time where unemployment is at record highs. It would allow those offering from the horrors of illnesses to find a means to ease their pain, and in some cases actually treat the illness itself.

Middle Childhood and Adolescences

Human growth development theory is an organized statement of values and generalization that provides an outline for understanding how and why people change as they grow from infant to adulthood. Theorist tries to make sense out of observations and construct a story of the human journey from infancy through childhood or adulthood (P. H. Miller, 2002, p. 2). The theories link proofs with patterns, merging the details of life into a meaningful complete picture of human growth development. Freud and Erickson state that human beings, starting at infancy through adulthood pass a series of psychosexual and psychosocial stages of development.The stages that will be discussed will be a combination of Freud and Erickson oral, identify vs. role of confusion, and phallic stages. There are six stages that Freud elaborated on but the first six years occurs in three stages each characterized by psychosexual pleasure center on difference parts of the body. However, Erikson’s stages differ sig nificantly from Freud’s in that they emphasize family and culture, not sexual urges. He called his theory epigenetic, partly to stress that the expression of genes, as of biological impulses, is powerfully influenced by the social environment (Berger, p. 9, 2010). According to, Freud during the first stage of personality development with is the oral stage from birth to one year, the infant’s tongue, and gums are the focus of pleasurable sensations in the baby’s body, sucking, and feeding are the most stimulating actives. The mouth is an important source for feeding and eating. In addition this allows the infant to develop gratification with pleasure from oral stimulation through activities such as tasting and sucking. Therefore, the infant is completely dependent on its parent or guardian that is responsible for feeding and nurturing the infant.Freud also stated that the oral stimulation could lead to oral dependencies later in life. For example oral personaliti es such as thumb sucking, nail biting, and smoking. These behaviors are exhibit when an individual is under stress (McLeod, S. A. 2008). Phallic Stage is another stage of human growth development. According to, Freud this stage starts at three though six years of age. This stage is when children become aware of their body organs. In additional, adolescences are also aware of their parents and other children that are around them. This pleasure switches between the oral nd anal stage to the phallic stage. The pleasure is not emphasized on the genitals. Freud has stated that the male develops an unconscious desire for the mother. Therefore, the male become in conflict with the adult male or caregiver seeing him as competition for the mother affection. This fixation gives the male an Oedipus complex, which is Freud psychoanalytic theory. This theory is the desire for sexual involvement with parent of opposite sex and a sense of rivalry with the parent of the same sex; a crucial stage in the normal developmental process.Girls have been known to have an attraction for their father. This is known as the Electra Complex, but Freud strongly disagreed with this theory (Britannica. com). According to Freud, because strong competition with the male figures the male eventually decide to identify with the father rather than come in conflict with him. Because of this the boy develops masculine characteristics and identifies himself as a male, and represses his sexual feelings toward his mother. A fixation at this stage could result in unacceptable sexual behavior and confused sexual identity according to psychoanalysts (McLeod, S.A. 2008). Identity vs. role confusion is the Erikson six stage of human development. This stage takes place between the ages of 13-18. This is an important stage of development for adolescence because this is the transition from childhood to adulthood. Adolescents try to figure out â€Å"who am I? † They establish sexual, political, and vocat ional identities or are confused about what role to play (Berger, p. 19). This stage of human development allows the adolescent to identify what role he will occupy as an adult.In this role the adolescents will re-examine his identify to try to figure out â€Å"Who am I? † Erickson suggests that two identities are involved. These identities involve the sexual an occupational. According to (Bee, 1992) at the end of this stage â€Å"a reintegrate sense of self, or what one wants to do or be, and of one’s appropriate sex role. † During the six stages the body image of the adolescent began to change. This stages is also were the adolescent start to feel uncomfortable about their body for a while until they can adapt and change into their new image.Based upon the outcome of their adapting the adolescent can start to begin to form their own identity. Nevertheless, the adolescent can also start to become confuse about themselves, such as what is their place in the worl d and what they want to be when that grow up. In evaluating Freud Erikson human development theories it has been learned that both saw personality developing throughout a lifecycle of each individual. Each looks at and identified the crises at each stage in development.In addition difference psychologist believe that different phases are more important than other phases, but what most psychologist do agree on it that one stage leads to the next stage. Reference Berger, K. , & S, . (2010). Invitation of the life span. Retrieved from The University of Phoenix eBook Collection database. McLeod, S. A. (2008). Psychosexual Stages Retrieve from simplypsychology. org/psychosexual from http://www. simplypsychology. org/psychosexual. html Bee, H. L. (1992). The developing child. London: HarperCollins. www. britannica. com

Determinants and Consequences of Early Marriage in Java Essay

This study analyzes the determinants and patterns of early marriage and explores its consequences on marital dissolution, work status and occupation, migration, and contraceptive use in Java, Indonesia. Data from the 1991 Demographic and Health Survey are obtained on 5816 ever married women, 15-49 years old, living on Java. Early marriage occurs among women before age 20. Subjects are grouped as residing in Jakarta, Bandung, Semarang, Jogyakarta, and Surabaya; residing in townships and other urban areas; and residing in rural areas. Findings indicate that 70% of ever married women in Java married early. Almost 80% of women who were reared in villages married early. 81.2% who still live in rural areas married early. 20% had no formal education. 74% of Muslim women married early. 79% without work before marriage married early. Dissolution was more common among women living in rural areas. 31% of women in rural areas, 20% living in big cities, and 23% living in towns were no longer in their first marriages. Women who married early were 3 times more likely to experience dissolution than women who married later. The percentage of women whose first marriages ended was highest among women who were married the longest. The effect of marriage age on current working status and the pattern of working status between early and late marriage were not significant. 80% had ever used contraception. Women who married late were more mobile and were more likely to have a higher occupational status. Logistic findings indicate that women’s education, work status before marriage, husband’s education, and current residence were significant predictors of early marriage. Education was the strongest predictor. The probability of dissolution was highest among uneducated, early married, Muslim women living in big cities. The lowest probability was among later married women, living in small cities, and with a tertiary level of education.

Protest Essay Example | Topics and Well Written Essays - 500 words

Protest - Essay Example In this age of democracy, the people’s opinion can be made to reach its destination via the help of the internet and it has been greatly helped by the parallel creation on anonymous profiles on the Internet. Back in 2000, when the Zapatista Air force bombed the Mexican barracks with paper planes with messages on them, the people found a common method of attacking and making their voice felt. It was soon realized that consistent and continuous jamming of sites can draw the attention of the concerned authorities. In the Zapatista online Tribal Port Scan people could mount their attack on any site. The common people had found a way to express their concerns now. This form of attacks are particularly effective, as, if it is launched on a government website, it can practically stall it and also forcefully attract the attention of the authorities and register the protest. It can also be interpreted as a sign of warning. The Electronic Digital Theater, an attack portal and organization, developed tools for ‘International Hacktivism’ by which any protest against the globalization and its problems can be dealt with. In Estonia, this form of cyber protest was promoted to a full scale war. In this case the Russians in Estonia jammed official websites by repeatedly transmitting data to a website, disabling vital services and incurred costs for the country. This was a protest for a decision that the government took to move a bronze statue of a Russian soldier, and this has been termed the First Web War. Such attacks on sites have been made possible for many reasons. Firstly, the people participating remain anonymous and can enable users to be far aggressive without the fear of being caught. Secondly, group norms were set in. As the protests became popular, friends joined in, and others who read the blogs and saw others doing it, got involved as well.

Business Essay Example | Topics and Well Written Essays - 1500 words - 27

Business - Essay Example This therefore implies that it is important to make sure that the workforce is satisfied and relating well with one another. A workforce that is well motivated, working as a team, and has a good working environment are all ingredients required for success of any business. It is upon the management to build of any business to ensure that there is team work I the organization, and that the workforce is motivated. In building employee motivation there is need for the management to create a strong foundation that should act as the main driving force of the employees. Building a foundation involves revisiting the organization’s mission, vision and objectives. It is important to make sure that all employees are fully aware of the organization’s vision, mission, and objectives. This is important since it gives a guideline on what the organization as a whole is working towards. Additionally, knowledge of the mission, vision, and objectives is important for employees to make a self-assessment to determine if they are in correspondence with individual career goals and aspirations. Correspondence of individual career goals with goals of the organization brings a sense of belonging and therefore there are higher chances of feeling motivated. This should be done frequently new employees joining the organization in order to ensure that the entire workforce is well motivated. It is upon the management to build a conducive and welcoming atmosphere within the organization in a bid to motivate the workforce. A good working environment motivates employees and there are hardly any cases of absenteeism. This is because a conducive atmosphere in work places makes employees feel important and comfortable. It is extremely easy to handle all forms of work related challenges when employees are in a comfortable environment. The management should ensure that employees feel comfortable to approach them with all questions regarding work. For instance, the

Ratio Analysis Math Problem Example | Topics and Well Written Essays - 750 words

Ratio Analysis - Math Problem Example Ratio analysis further simplifies the information and allows for a longitudinal and cross sectional analysis of an organization’s performance. I, in this paper, perform ratio analysis of IBM financial statements for the accounting period ending in the years 2010, 2011, and 2012, and discuss the computed ratios. Accounting ratios Ratio analysis compares different income statement and balance sheet items to determine liquidity, advantage, activity, profitability, and growth potentials. The following is a summary of applied formulae for computing different ratios. ... The following table summarizes major ratios for the company over the three accounting periods based on the above formulae. Table 1: Computed ratios for IBM for the years ended 2010, 2011, and 2012 Ratio 2010 2011 2012 Current ratio 1.18623342 1.2090307 1.13313467 Quick ratio 0.52857354 1.02281414 0.98846991 Debt to total assets ratio 0.79574622 0.82620048 0.84075562 Debt to equity ratio 3.91733923 4.77688946 5.31436903 Long term debt to equity ratio 0.94793023 1.13501837 1.27720042 Times interest earned 52.5951087 50.0997567 46.7167756 Inventory turnover 21.982449 22.5220151 22.2077018 Fixed assets turnover 1.52856006 1.52461644 1.49766409 Total assets turnover 0.88028417 0.85774652 0.87664097 Gross profit margin 46.07% 46.89% 48.13% Operating profit margin 18.17% 18.97% 19.56% Net profit margin 14.85% 14.83% 15.89 Return on assets 17.06% 17.69% 17.99% Return on share holder’s equity 83.98% 102.25% 113.70% (Data source: IBM annual reports for the years 2010 and 2011) Discussio n The company enjoys high liquidity ratios and this indicates its ability to meet its short-term objectives. Its current ratios are good and indicate stability as they fluctuate above one over the three years. Even though the acid-test ratio was low in the year 2010, it improved in 2011 and the slight decrease in 2012 does not induce much threat. IBM however has significantly high ‘leverage’ ratios and this indicates its vulnerability to risks of credit capital. Even though the debt to total equity ratio is bellow 1, its increasing trend over the three years indicate that it will soon reach and even surpass one, a factors that will further expose the organization to sustainability risks. Long-term debt to equity ratio was fair in the year 2010 but also has an

Human resource development-A practitioners perspective Essay

Human resource development-A practitioners perspective - Essay Example The HR practitioner has to perceive a multi-dimensional view of organizational aims to correlate with the employees' goals. A human resource professional has to concentrate on three main functions performance, feedback and counseling. These three are important functions of an HR team. The entire organizational objectives circumvent in-between these three functions. The present paper analyses the interrelation among these three functions and highlights their significance in enhancing organization performance. The figure depicts the three import operational features which has much significance in development of an individual profitable to an organization.. Ignorance of one function will effect on the overall performance of an organization as it is similar to farming. Planting the seeds and leaving its fate doesn't yield the required crop. Similarly setting performance targets and initiating them doesn't guaranty good results. Employees should be made accountable and responsible to the work they are carrying out at the work station. To monitor the performance, performance appraisals are put in place. The underperformers and the star performers can be identified by these appraisals. The star performers are rewarded and encouraged. The underperformer is counseled to c apture his mindset and the HR team tries to tune with the party. The functions are interrelated to each other as performance management initiates the process of working; it educates the employees on the steps to execute and at regular intervals appraisals keeps monitoring the standards to keep them aloft. Whenever there is a requirement the individuals are counseled to elevate their thought, values and goals towards the organizational goals Performance Appraisal Performance Management Career counseling Performance management -Performance appraisals-Career counseling Performance is an important operational toll of the HR department. Performance management sets the direction for inducting the future aspirations and objectives of an organization. An organization has to set the level of standard they were aspiring to reach their objectives. The employees' abilities are to fine tuned towards the fulfillment of this objective. Performance has to identify the section and field and level of operations that require attention and approach that aspect. The HR Performance Management Model has to focus on decision-making and accountability at the level where the work is done, development of a service culture that rewards team performance, and integration of operations. The success of the HR departments depends on the adoption of a customer service orientation, a flexible attitude to mould according to current requirements, and streamlined business processes supported by networked administrative systems. For an effective organizational performance first we ne ed to frame performance management plan leads to performance development process comprising performance appraisal and career counseling. The performance management has to look into the aspects like previous achievements, the previous setbacks new challenges. The current employees' standards, the current skill levels of the

Public Nudity Essay Example | Topics and Well Written Essays - 1500 words

Public Nudity - Essay Example This paper’s focal point is to lay the assertion that although it has limited positivity, for the most part nudity bears negativity and therefore, should be illegalized. Public nudity bears more negativity than positivity. Firstly, it inhibits healthy child development. It is entirely unhealthy for children to be exposed to images of nude adults. This is because they are not at a point in their lives where this information should be relayed to them. In every stage of human life, there are certain bits of information that one is meant to acquire: during childhood one comes to terms with language, gestures and interactive techniques. If information is passed at the wrong stage of an individual’s development, it causes misconception and elicits a harmful reaction. Children have very little cognitive development to bear positive results. They cannot assimilate nudity to bear positivity. Rather, the exhibition of this information to them could cause them to have a perverted line of thought. Scholars assert that human beings analyze issues as being either positive or negative. Children, being mentally underdeveloped, cannot fathom the positivity th at comes from the nude human body. This is because they are unaware of concepts such as childbirth. The young human mind, owing to exploration and adventure, assimilates negativity faster than it does positivity (Lunceford, 2012, p.46). As a result of this, their minds ultimately divert to the negative - sexual perversion. Public nudity contributes to pornographic addiction: a factor that inhibits healthy mental progress. It causes one to develop lustful thoughts and to follow this up with indulgence in pornographic material. Public nudity undermines culture and religion. Most sustainable cultures in the world condemn public nudity. The African culture, for instance, one of the most celebrated in the

Questions and Answers Essay Example | Topics and Well Written Essays - 500 words - 1

Questions and Answers - Essay Example Adults choose the books they think are good and appropriate for children. However, it is dangerous when adults consider the implications of ideas about children’s literature by their ideologies, which underlie children. Sometimes, they may think that children have limited understanding and short attention span. As a result, they think children’s ability to respond to literature, with any degree of understanding, is seriously limited (Nodelman & Reimer, 2003). Consequently, they are partly unilateral. In addition, many adults are far more interested in determining what children should not read than what and how they should. Adults have the responsibility of assisting children to understand what they read in an appropriate way. We should explain to them with suitable words, rather than just forbid them to read certain material. This is because children have the right to choose various books, texts, images and select what interests them. Although adults possess a repertoire of knowledge about literature that might as well be useful in choosing appropriate books for children, we should pay significant attention to how assumptions work to avoid being arbitrary. As Nodelman & Reimer (2003) state, adults should be wary of their own censoriousness. Furthermore, adults’ selection should be based on each child individually. During the last half of the twentieth century, scholars defined postmodernism as changes in philosophy, literature, art, architecture and music (Pantaleo & Sipe, 2008, p. 1). Additionally, Coles and Hall (cited in Pantaleo & Sipe, 2008), depict postmodernism as changes made in different aspects - in history, society and culture. Waugh (1984) illustrates that metafiction pushes us away as it says â€Å"dont forget what you are reading is an artefact but not real† (cited in Sipe, 2011, p.247). Postmodernism and metafiction include narrative fragmentation,

Choose one topic from the five questions Essay Example | Topics and Well Written Essays - 2000 words

Choose one topic from the five questions - Essay Example In addition, citizens in areas of China that were especially vulnerable to droughts and famine would have access to food in times of distress (De Barry and Bloom 623-624; Lecture Notes). Ever-Normal-Granaries in Practice The earliest regulatory framework implemented for the Ever-Normal-Granaries under the imperial government, required the construction of state storage facilities in each county. The granaries were under the management of local authorities. Storage capacity and grain actually stored were commensurate with population sizes. For example, a heavily populated county would store more bushels of grain than a county with a relatively smaller population. At the end of the fall harvest, grain could be purchased in counties where the price of grain was lower and therefore supplies were higher. In order to safeguard against the natural destruction of the grain, a predetermined amount of grain was put on the market at a lower price and subsequently replaced (De Barry and Bloom 624 ; Lecture Notes). In regions where agriculture was by far the most important and perhaps the only source of food and economics, additional measures were taken. Grain was used to subsidize loans to peasant farmers who experienced a shortage in food and grain seeds (De Barry and Bloom 624-625; Lecture Notes). In other words, the collateral for a loan was the promise by the debtor of a specific quota in grain production at some time in the future. To this end, the Ever-Normal-Granaries in practice, was a system intended to keep the masses in food supply as a means of providing an incentive and a relief fund, for the production of grain. A charitable granary was also established pursuant to the Zhu Xi’s Neo-Confucian philosophy (De Barry and Bloom 748). This neo-Confucian philosophy emphasized the duty of the wealthy to contribute toward the welfare of the poor and was thus a strategy for the alleviation of poverty. During good harvest times, all cities were required to set up ch aritable granaries. Farmers were expected to make contributions of rice and wheat commensurate with their crop and store the rice and wheat in the charitable granary. City officials were responsible for collecting the grain donations and in lean times were required to make the grain available to those who needed it the most, but could not afford to pay for it (De Barry and Bloom 748). The Logic of the Ever-Normal-Granaries According to De Barry and Bloom, the Ever-Normal-Granaries was designed to ensure the fair distribution of the country’s food supplies (624). For example, if a county with approximately 10,000 families had 1,000 bushels of grain stored and put those stored grains to market when prices increased, the price of grain would become stabilized. Logically, when grain prices are stable, there is enough grain for everyone. As De Barry and Bloom explain: There is no hoarding of grain by some while others beg for food, no pursuing and pressing by the headman of the vi llage to make people pay back their loans (624). The logic of the Ever-Normal-Granaries was not merely informed by the need to alleviate poverty. The logic of the Ever-Normal-Granaries was also informed by moral reasoning. According to Mencius, one of the first important Confucius followers, the youth tended to behave themselves during the good years and were more inclined

Student Assessment Essay Example for Free

Student Assessment Essay A current policy issue that is plaguing our educational system is the emphasis put on student assessments. Teachers are at odds in their classrooms on whether to teach the necessities that students will need to be productive in our society, to simply teach what will be tested on state and federally mandated assessments, or both. Teachers are forced to find a balance within their instructions due to the time restraints that stand in their way. When teachers are able to find this balance and present all the concepts that are included in assessment, plus all other concepts, the results from the assessments can be very beneficial to their classrooms. Assessment results have important implications for instruction. The primary aim of assessment is to foster learning of worthwhile academic content for all students (Wolf, Bixby, Glenn, Gardner, 1991). School communities use assessment results in a formative way to determine how well they are meeting instructional goals and how to alter curriculum and instruction so that goals can be better met. But if what schools assess and how schools assess do not match what is taught and how it is taught, then the results are meaningless, if not potentially harmful. Theres also potential for harm when decisions affecting students futures are being made based on results of assessments made with tools that are not appropriate for the purpose. Some schools are attempting to change assessment to match the content and format of instruction, and are therefore relying more upon alternative assessment. Alternative assessments include performance-based assessment, portfolios, student-designed assessments, etc. , and are considered by many educators to be more reflective of new curricular goals and methods of instruction. Some educators view alternative assessment as a better way to determine how well students are learning traditional forms of assessment like multiple choice tests. Alternative forms of assessment might best serve some of these purposes while more traditional forms could still serve others. Regardless of the purpose, however, the form of assessment used must reflect a teacher’s instructional goals and must be of high technical quality. (White Fredericksen, 1994) Alternative forms of assessment require knowledge and skills that most teachers have not had the opportunity to learn, which in fact poses another issue with these types of classroom assessments. Without the knowledge and skills, teachers will be doing their students a disservice by conducting faulty assessments. Providing teachers with the time that is essential for learning is necessary to making changes in assessment practices. Teachers need time to produce and implement the assessments. Teachers also need time to work with one another to share ideas and reach consensus because integrating instruction and assessment requires coordination. Alternative assessment will not be effective if it is added to the list of responsibilities for teachers. (North Central Regional Educational Laboratory, 1991) When assessment results are used to make important decisions, there is a danger that instruction will narrowly focus on what is assessed while other important curricular goals and content are neglected (Romberg, Zarinnia, Williams, 1989). All assessments include only a sample of the total content contained within a curriculum. Critics of multiple-choice tests, for example, suggest that the skills usually assessed by multiple-choice testing become the focus of instruction at the expense of more substantial content. Alternative assessment presents a solution to this situation by ensuring that the content of the assessment matches the most important content in the curriculum. However, regardless of how much the content of an assessment is improved, when teachers narrowly focus on what is tested, the assessment results will only reveal the students learning of the test content, not whether they could perform a related task in a different environment. For example, if instruction is focused on a skill that is a test requirement, the results of the test will reflect only the students performance in a testing environment, not his/her general ability to perform that skill in everyday settings. This limitation is primarily a concern in large-scale districts or state testing situations where important decisions are based on a limited sample of student performances. The most important factors in determining the technical quality of assessments are the assessments’ reliability, validity, and fairness. If the quality of an assessment is not ensured, grouping practices, and coverage and pacing decisions may be based on invalid estimates of students capabilities. Sometimes grouping decisions can reflect or reinforce racial and socioeconomic inequities, or the decisions might be based on prior achievement that was artificially low due to past limited opportunities to learn. If all students have not had an equal opportunity to learn, then grouping and pacing decisions based on test results are unfair. (North Central Regional Educational Laboratory, 1991) Good assessment requires minimizing factors that could lead to misinterpretation of results. The criteria for meeting this requirement are reliability, validity, and fairness. Reliability is defined as an indication of the consistency of scores across evaluators or over time. An assessment is considered reliable when the same results occur regardless of when the assessment occurs or who does the scoring. There should be compelling evidence to show that results are consistent across raters and across scoring occasions. (Elliott, 1994) Validity is defined as an indication of how well an assessment actually measures what it is supposed to measure. Three aspects of an assessment that must be evaluated for validity are tasks, extraneous interference, and consequences. Every assessment requires students to complete some task or activity. A valid task should reflect actual knowledge or performance, engage and motivate students to perform to the best of their ability, be consistent with current educational theory and practice, be reviewed by experts to judge content quality and authenticity. Extraneous interference occurs when there is something in the assessment that might get in the way of students being able to demonstrate what they know and can do. A valid assessment does not require knowledge or skills that are irrelevant to what is actually being assessed. Some examples of these might include students’ ability to read, write, role-play, or understand the context, personality, physical limitations, or knowledge of irrelevant background information. Valid assessments also minimize unintended negative consequences. Negative effects of assessments might include restricting curricula to what can be easily assessed, communicating unintended messages about power, control, or social status, and fostering narrow images of the nature of a particular discipline. (Elliott, 1994) Fairness means that an assessment should allow for students of both genders and all backgrounds to do equally well. All students should have equal opportunity to demonstrate the skills and knowledge being assessed. The fairness of the assessment is jeopardized if bias exists either in the task or in the rater. (Elliott, 1994) In this atmosphere of reform, student assessment is the centerpiece of many educational improvement efforts. Policymakers hope that changes in assessment will cause teachers and schools to do things differently. Assessment reform is viewed as a means of setting more appropriate targets for students, focusing staff development efforts for teachers, encouraging curriculum reform, and improving instruction and instructional materials. (Fuchs, 1994) Many educators and policymakers believe that what gets assessed is what gets taught and that the format of assessment influences the format of instruction. Contrary to our understanding of how students learn, many assessments test facts and skills in isolation, seldom requiring students to apply what they know and can do in real-life situations. Standardized tests do not match the emerging content standards, and over-reliance on this type of assessment often leads to instruction that stresses basic knowledge and skills. Rather than encouraging changes in instruction toward the engaged learning that will prepare students for the 21st century, these tests encourage instruction of less important skills and passive learning. (Fuchs, 1994) Since the National Assessment of Educational Progress (NAEP) is the only national representative and continuing assessment of what Americas students know and can do in various subject areas, it seemed to be the most obvious choice for exploration. In exploration of this policy, research will be conducted to find out how affective it is within our country. The terms of this policy requires that assessments be conducted periodically in mathematics, reading, science, writing, the arts, civics, economics, geography, and U. S. history. Because of the issues of assessment, NAEP’s assessment will be probed to find if they are reliable, valid, and fair being that it serves as a type models for all other assessment practices. Under the current structure, the Commissioner of Education Statistics, who heads the National Center for Education Statistics in the U. S. Department of Education, is responsible by law for carrying out the NAEP project. The National Assessment Governing Board (NAGB), appointed by the Secretary of Education but independent of the Department, sets policy for NAEP and is responsible for developing the framework and test specifications that serve as the blueprint for the assessments. The National Assessment Governing Board develops the frameworks that provide the theoretical basis for the assessment and specific direction for what kinds of knowledge and skills should be assessed, how the exercises should be designed, and how student responses should be scored. These frameworks are the result of comprehensive efforts in which teachers, curriculum experts, policymakers, and members of the general public worked to create a unified vision of how a particular subject ought to be assessed. This vision is based on current educational research on achievement and its measurement, and good educational practices. (National Center for Education Statistics) References Berk, R. A. (1993). National Trends in Student and Teacher Assessment: Issues in Performance Assessment. Retrieved January 17, 2008 from http://nesonline. com/PDFs/1993_05Berk. pdf Elliott, S. N. (1994). Creating meaningful performance assessments: Fundamental concepts. Reston, VA: The Council for Exceptional Children. Fuchs, L. S. (1994). Connecting performance assessment to instruction. Reston, VA: The Council for Exceptional Children. National Center for Education Statistics. NEAP Overview. Retrieved on January 20, 2008 from http://www. nces. ed. gov/nationsreportcard/about/ North Central Regional Educational Laboratory, PBS Elementary/Secondary Service, in partnership with the National Center for Research on Evaluation, Standards, and Student Testing (UCLA/CRESST) (1991). Schools That Work: The Research Advantage. Part IV: Alternatives for Measuring Performance. Oak Brook, IL: Authors. Romberg, T. , Zarinnia, A. Williams, S. (1989). The Influence of Mandated Testing on Mathematics Instruction: Grade Eight Teachers Perceptions. In Romberg, T. Wilson, L. (1992, September), Alignment of Tests with the Standards, Arithmetic Teacher, 40 (1), 18-22. White, B. Y. Fredericksen, J. R. (1994, Fall). Using Assessment to Foster a Classroom Research Community. Educator, 19-24. Wolf, D. , Bixby, J. , Glenn, J. , III, Gardner, H. (1991). To use their minds well: Investigating new forms of student assessment. Review of Research in Education, 17, 31-74.

The relationship between Macbeth and Lady Macbeth in the early scenes of Shakespeares play Essay Example for Free

The relationship between Macbeth and Lady Macbeth in the early scenes of Shakespeares play Essay Explore the relationship between Macbeth and Lady Macbeth in the early scenes of Shakespeares play. Make specific reference to Act 1, Sc 5 and 7 and Act 2, Scene 2. At the beginning of Act 1, Scene 5, we see Lady Macbeth reading a letter from her husband. This letter outlines Macbeths battle with the Norweyans and his meeting with the three witches. He also tells his wife that he has been honoured by his King, and has a new title, Thane of Cawdor, thus fulfilling the first of the witches prophecies. Macbeth tells his wife that the witches hailed him King that shalt be, and addresses her as his partner of greatness. This can been seen as a sign of a good relationship. Macbeth is telling his wife of something major that may happen to him, and trusts her. He also calls he his partner of greatness, telling us that the Macbeth believes he and his wife are of equal stature and have ambition for each other. This shows a balanced relationship. Macbeth trusts his wife implicitly when he tells her of the witches prophecies, Lay it to thy heart, He says in a conspiratorial tone. Lady Macbeth obviously knows her husbands character well, and knows would be more than hesitant about killing his own King for his own gain, but that he is, not without ambition Macbeth is a honourable man and a good warrior and servant to his King. Lady Macbeth fully recognises this and knows he would no want to kill his King. yet I do fear thy nature, It is too full of the th milk of human kindness To catch the nearest way Lady Macbeth seems to be the more dominant of the two in the relationship, and seems more likely to take real action to ensure that he will be King than her husband. She speaks of convincing her husband, Hie thee hither, That I may pour my spirits in thine ear, And chastise thee with the valour of my tongue All that impedes thee from the golden round A serf then interrupts her soliloquy, to inform her that the King will arrive at the Macbeth castle on that very night, and Lady Macbeth is surprised. She speaks of King Duncans entrance under her battlements, seemingly emphasizing her possession of the household, ..the fatal entrance of Duncan Under my battlements. Lady Macbeth now invokes murdring ministers to take over her body and thoughts, to give her the determination and strength to inspire her husband into murdering his own King. This shows that Lady Macbeth is prepared to go to any lengths to get what she wants. .Come you spirits That tend on mortal thoughts, unsex me here. .Come on my womans breasts, And take my milk for gall. However, Macbeth is not so easily won over. He will not give in to such a treacherous idea with out some discussion, and does not want that discussion as soon as he returns to his home, We will speak further, he says in a commanding tone. Lady Macbeth again shows her cunning in the matter and points out to Macbeth that he can look innocent but still commit this terrible crime. She seems to think this is perfectly all right and encourages him to, .look like th innocent flower But be the serpent undert. We leave the scene with Lady Macbeth assuring her husband that everything will be fine if he will, .Only look up clear; To alter favour ever is to fear Leave all the rest to me. At the beginning of Act 1, Scene 7, we are presented with Macbeth in a room in his castle, pondering his options. He seems to be more convinced that he could murder his king, but he is still not certain. He is filled with self doubt and is afraid of the consequences this dreadful act will harbour. Macbeth feels that one murder will not immediately bring about his coronation, and that he may have to kill many others, ..if th assassination Could trammel up the consequence, and catch With his surcease, success; that but this blow Might be the be-all and end-all While mulling this point over, it dawns on Macbeth what a truly horrible deed the murder will be. He realises his duty as his kings subject, and this bears heavy on his mind, .Hes here in double trust: First, as I am his kinsman and his subject, Strong both against the deed: then, as his host, Who should against his murderer should shut the door. Macbeth feels alone and in isolation. He has no one to turn to, to discuss his intent to be king. He cannot tell any of his other house guests that he is considering to kill his king. Macbeth makes a decision not to attempt to kill the king, and knows only his greedy ambition is making him even consider this vile act, ..I have no spur To prick the sides of my intent, but only Vaulting ambition which oerleaps itself, And falls on th other- At this point Lady Macbeth interrupts his quiet thought. This is a pivotal point in the play. Macbeth has clearly made up his mind not to kill Duncan, We will proceed no further in this business, but Lady Macbeth thinks she can convince him otherwise. Lady Macbeth seems horrified at her husbands apparent weakness. Macbeth is a brave warrior, who has killed for his country many times, but will not take a dagger to a single man in his own home, .Wouldst thou have that Which thou esteemsst the ornament of life, And live a coward in thine own esteem, Letting I dare not wait upon I would' Their now seems to be immense tension on the once flourishing relationship. Macbeth is disgusted that he may be called a coward, and claims he would do anything any other man would, and more, I dare do all that may become a man; Who dares do more is none. Lady Macbeth uses brutal and impassionate words to try to change her husbands mind, .I have given suck, and know How tender tis to love the babe that milks me I would while it was smiling in my face Have plucked my nipple from his boneless gums, And dashed the brains out, had I so sworn as you Have done to this The use of this graphically horrific image turns Macbeth into acceptance of his wifes plans; although he does try one last ditch attempt to talk himself out of the deed, If we should fail? This feeble effort to find a way out of killing is immediately put down by his wife, who is sure they will succeed, We fail? But screw your courage to the sticking-place, And well not fail What cannot you and I perform upon Th unguarded Duncan? Lady Macbeth is trying to convince her husband that they will be partners in this act, but in reality, all she will have to do is set the scene for the murder, whereas Macbeth must commit the foul deed. Macbeth is in complete awe of his wifes self-belief, and is convinced that she is so unladylike that she may , Bring forth men-children only, For thy undaunted mettle should compose Nothing but males. Macbeth has decided to give in to his wifes domineering personality and puts his trust completely in her, I am settled. The couple, having seem to have overcome this temporary disruption in their marriage, now plan to participate in the murder of the guest, King Duncan. They agree to greet the news, of his untimely death with complete disbelief and horror that such a thing could happen in their own home, False face must hide what the false heart doth know. At the start of Act 2, Scene 2, we encounter Lady Macbeth returning after poisoning Duncans chamberlains. She seems to be exited by the prospect of the murder, and, no doubt, the prospect of being Queen of Scotland. She is enthralled and confides in us, That which hath made them drunk hath made me bold; What hath quenched them hath given me fire. Macbeth himself appears more subdued when reappears on stage carrying the bloodstained knives of the chamberlains, showing none of the fiery passion of his wife. In fact, Macbeth seems to be preoccupied with the sounds of the night. He tells his wife of Donalbains cry of murder in his sleep. Donalbain then prayed, but Macbeth could not answer his prayer. He is preoccupied with what may be the punishment from God for his abominable act, Listening their fear, I could not say Amen, When they did say God bless us!' His wife is comforting, fearing Macbeth may expose that they, not they chamberlains are the perpetrators of the crime, Consider it not so deeply. .These deeds must not be thought after these ways; so, it will make us mad. Macbeth continues in his irrational babbling, against the desires of his wife, clearly in complete disbelief of his acts. Methought I heard a voice cry Sleep no more! Macbeth does murder sleep, the innocent sleep. His wifes cool calm exterior appears to be at breaking point, and her frustration is obvious at her husband, and compares him to a frightened child, Infirm of purpose! Give me the daggers. The sleeping and the dead Are but pictures. Tis the eye of childhood That fears the painted devil Shakespeare now uses knocking as a stage device, signifying the urgency of the situation. The couple have no time to brood over their actions, but still lady Macbeth manages to keep her composure, under immense pressure, My hands are of your colour; but I shame To wear a heart so white [knock within] I hear a knocking At the south entry. Retire we to our chamber. Macbeth now completely regrets the nights incidences and wants to undo the horror he laid upon his king, to know my deed, twere best not know my self [Knock within Wake Duncan with thy knocking. I would thou couldst. By the end of this scene, we see the once close and happy couple growing further and further apart. Lady Macbeth concerns herself with the immediate future, whereas he husband is emotionally shattered, and will never be the same man again. This violent scene is the beginning of the constant corrosion, which plagues the couple throughout the play, eventually resulting in complete communication breakdown.

The Contemporary Hospitality Industry In The UK

The Contemporary Hospitality Industry In The UK INTRODUCTION OF HOSPITALITY hospitality in my own understanding is between guest and host it includes the venue or location and how to entertain the guest that provides the quality of service for the purpose of hospitality. It is also means that when and where there are foods and drinks operate in any establishment there is a hospitality means. Like in United Kingdom hospitality now a day change in so many ways because before establishments in food and beverages must close early before night comes and no one is allowed to operate so the effect for the hospitality means are low in terms of business income to every business owner and of course to the government of this country. But now a day hospitality in this country establishment like food and beverages, convenient store, bars and clubs also restaurants are a huge part of contribution in sharing a national income to the government of United Kingdom. And aside from the many varieties of hospitality establishment in United Kingdom th ey are allowed to operate more time some are till mid time of the morning but the security of the cities are become more strict in terms of caring and visualizing the people because some teenagers become more aggressive when they are drunk so for the concerned of the good citizens like policemen they keep on patronized to keep the peace and safety of every one. STRUCTURE OF THE HOSPITALITY INDUSTRY-3 from top to bottoms like a pyramid shape this is how I illustrate the structure of a business in hospitality industry from top of course is the owner then a big role from a called area manager or head manager or either deputy manager down to assistant manager then shift managers it is categorized in many sectors for the shift managers because under this there are so called leader shift manager, kitchen manager, accountant or accounting department manager, the head security and staff, logistic and human resource management, the maintenance manager under this are the apprentice and staffs, the front counter, crew members, crew trainee, kitchen staff, coordinators staff, security staff from this sectors are the bottoms of the structured phase of hospitality but from this sectors where in the lower position are the managers started to gain performances defend on their knowledge, talent, ability and skills on how they be graded to promote on the nex t high level of position till they reach the position as being manager because of their impeccable performances. But this is not an easy task for everyone because it is required the ability to show how dedicated you are in your workplace the experiences for every candidates to pass through, specially the difficulties on how to handling the unconditional problem situation of the duties and responsibility on how an employee manage the success of his/her responsibility. But with the regards to the operational structure of this establishment I want to elaborate the significant about the different of the two hospitality industry that I chosen the first one is the mc Donald restaurant which I am working now and the second one is the Reflex bar which is openly visit most of the week just for the pleasure of unwinding my long stay in this country as part of international student or let say because sometimes you can escape from thinking back how is the family in the country where I came from or as easily called just to ease the called Home sick. Operationally mc Donald restaurant operates usually with crew members, crew kitchen members and a shift manager while in functional the information technology, the human resources and the area manager are not seen mostly in the restaurant. While in the Reflex bar operational team member mostly in the establishment you can meet first is the security who check the identity of every customer to make sure that they are in the right age because the establishment serve liquor beverages then inside you will meet the second security who are assigned in taking the entrance fee of five pounds for every customer who visit the bar then in inside of the bar are the bar tender and the waitress and waitress their role gives more means to hospitality in the bar because they can contribute efficient service to the customer because I like their being polite and too generous to commit the needs of the customer like the way they manage the mixing of the wine with the style of their own creation. About the functional operation of the Bar the head chef cannot be seen in this establishment in which is the different from the mc Donald that you can see how the kitchen crew operates but they are equal in human resource and area manager and the owner as well in functional term. 1.1 I choose Mc Donald as part of my task, because this is where I work and also I can rely more of information I need to gather and it is also relevant to my course. Our restaurant is more on walk in types of restaurant and I find some information on the internet that Mc Donald restaurants are about to 30,000 restaurants, serving 52million people in more than 100 countries each days. Also that 70% of the restaurants are operated and owned by independence both male and female. Also in this field of business I can elaborate some scale of economies for this restaurant. The external economies that the cost per unit depends on the size of the industry and the internal economies that the cost per unit depends on the size of the individual firm, also in scale of hospitality it gives a big company access to a large market by allowing them to operate with a greater geographical reach. While in the scope of hospitality are cost Advantage that result when firms provide a variety of product or deli very of a single output. It can arise from the sharing or joint utilization of inputs and leads to reduction unit cost. In regards to the diversity of this restaurant products and service are complete in terms of meal deals from drinks to burgers and with a portion of chips or French fries. With regards for the accommodation of this restaurant the first thing people can observe is the five star remarks that stick on the front door of the restaurant showing the rate from the board of health and safety regulatory then also the warm welcome service of the crew member for being their politeness. Secondly the facilities are complete in terms of technology because we have the WI fi free internet connection for the customer also the clean and a nice place to eat and relax and a good place for the children especially for the family to visit. While in the Reflex bar the number of the customer compare to the number of the costumer of mc Donald restaurant are too far from the number of their c ustomer who visit in a day because reflex bar operate only at night time while the restaurant operate night and day. Also the mc Donald serve a variety of foods in terms of promotional offer in every month we have a rotational offer of the new product and with the big help of advertizing and the media as well it helps a lot to introduce the product to promote it with the part of a meal deal also. So the tendency customer are not feeling fed up for the burgers because aside from the promotional product they offer some free as well specially in the childrens meals this is the biggest different in part of the Reflex bar in which they only have a brochure to offer for the customer and most of their promo are only free entrance but with the regards to the food and drink are still in the same price customer can get. 1.2 1.2 The second choice that I pick is the Bar which I usually visit just located in reading town, THE REFLEX bar of the 80s I love to visit the bar every Saturday because that is the big night of the week. It feels unwind to me. Inside the bar you can feel their music, but the set up of the business is more focus on beverages and some foods too. But they were popular on the ambiance especially their sounds thats maybe the reason people love to visit the place. And I could also say, that because the tendency of the bar is focus more on the mature customer because 80s songs now a days are more likely to the 30yrs old up persons. Unlike some bars are fits for the teenagers only and the tendencies or the impact for social community are very strict and so complicated because of their youngest age while in the reflex bar is not because more of the customers are professionals. But also one of the things that I like in this bar is the strict of the staff and friendly as well and very polite to th e customer. But in regards to the services structure of this establishment there are various dissimilar and similar when it comes to operational and functional. Operational the mc Donald restaurant operates without the security personnel while in the reflex bar is required with the security staff because they serve different liquor beverages. And functional both mc Donald and reflex bar are similar in like human resource management, information technologies, and the maintenance management and of course the owner of the establishment. 1.3 People 1st is the sector skills council for hospitality, leisure, travel and tourism. We are working to transform skills in the sector, particularly in the areas of management and leadership, customer service and craft skills. We are committed to ensuring that public funds support the industry to develop only those qualifications and programs that meet the needs of employers. http://www.people1st.co.uk/ In my own understanding to this I think now a day the government of United Kingdom gives the skilled person the opportunity to have the better job benefits and also for the foreign student like us it is more beneficial when u meet the requirements the new program gives the international student to have a working permit visa as long as you finish the course in a diploma or a managerial course because according to the government in this country they ensure to support the public funds for the development of the industry. The British Hospitality Association has been representing the hotel, restaurant and catering industry for 100 years. The Association exists to ensure that the views of the British hospitality industry are represented in a forceful, coherent and co-ordinate way to government and policy makers in the UK and internationally, in order that its members businesses can flourish. The British Hospitality Association (BHA) was established in 1907 as the Incorporated Hotel Keepers Association. In 1910 it merged with a new and entirely separate organisation called Incorporated Association of Hotels and Restaurants, taking on the latters name. http://www.bha.org.uk/details.cfm?page=suppliers In this matter world wide support organization or rather known as globalization is the best I can explain because now a day every country share and support the needs of the industry specially the field of hospitality industry in this country. Like in mc Donald before they started from a few franchising then they come up to establish their own products like owning a huge farm for their potatoes and made their own French fries as well as the process of the milk from their own farm land as well to give support to the farmers of this country that is also agreed to the policies of the government in United kingdom. 1.3 The Institute of Hospitality is the professional body for managers and potential managers in the hospitality, leisure, travel and tourism industries is an internationally recognised management organisation with UK and international regional branches covers all sectors of the industry including hotels, contract catering companies, restaurants, pubs and clubs, as well as leisure outlets, theme parks and sports venues is a registered charity and has a worldwide membership with a wide range of benefits provides members with designatory letters which confer a respected acknowledgement of an individuals qualifications and specific industry experience enables members to  network with industry contacts, to develop professionally and to progress through the membership grades of the Institute. The Institute of Hospitality is a registered educational charity and works closely with all hospitality, leisure and tourism agencies, education and awarding bodies, and government departments, providi ng an interface between education and industry. Home Institute of hospitality in my own explanation, like in impact international college giving a student especially like us international student who are taking up higher national diploma in hospitality management are giving the chance to become a professional in the field of hospitality. Impact school is one of my examples as the institute of hospitality that help the international student gain both the education and a career diploma. Their instructor is highly skilled and trained profession that enhances us to more information about the world of hospitality and guided us to become one of them in the future. HND in Hospitality Management Unit 1 Task Two The Contemporary hospitality Industry 2.1 In this task still I choose the restaurant and a bar as part of the topic in my assignment the highlight of this two hospitality establishment are the restaurant that operates in day and night and the bar that is operates more on the night according to my chosen field. The mc Donald and the reflex bar. The big issues for this two is the restaurant roles and responsibility, the restaurant is more on training because it operates with the many structures of trainees that compose of both part time and full time and most of the participant are a variety of foreign workers. While in the bar, the staff is mostly hired in this country because it required most important of their English communication because the type of business is more comply on how you communicate to the customers for fast service quality. And the type of foods and drinks they offer in this establishment are very different because in the restaurant it is fit to eat and drink for the children and adult while in the bar, wine and liquor beverages are serve for the adults only and the types of foods as well are fit for the young and adults only. Also the dissimilar types of customer comes in this two hospitality establishment are in a huge differences the restaurant customers comes for eating accommodation only while the customers in the bar are comes for the pleasure of enjoying the music, dancing and of course a group of parties and an event of celebrating birth day parties for young and adults this is in more of drinking rather than eating. Another thing is the place or the site of the venue for these two different catering industries I observe most that the restaurant where sited in a place where more people visited like in the huge car parking space or most in the malls or near in the public places that most people visit unlike in the bars you can site them most in the town cities that are nearest in the police station that are intact to communicate in case of any violence happen in the scene. 2.2 In this sector the roles and responsibilities of the staff for each establishment are a very important for every business because this is the characteristic and the main highlight that asses and manage the business. The criteria for every individual qualification are in different requirement, I can describe that the head of the business is the store manager in a restaurant with the support of the assistant manager who impose the action taken from the order of the store manager. Then the assistant manager divided the special task for the shift managers in different schedule and different assignment so that every body can share their particular task and also train and develop the staff as well. They manage the information gather according to the order of the store manager and this is how my work place manages the team in our restaurant in mc Donald. With regards to my understanding in this task about how the staffing affect the issues for hospitality I can added that if you pursue to w ork hard definitely they will give you a priority to trust that will attain me more benefits in having more time to work, they also increase my hourly rate and a good recommendation that will promote me in the next level of achievement and this is how I attain my position as crew trainee and also they promote me as a role model crew member. Then they look forward on what is my back ground in educational attainment I take Hotel and Restaurant Management in the Philippine and now taking Higher National Diploma in Hospitality Management which I think, that in the future I can use it as one of my reference to get a better job. As a matter of fact they are looking forward for me to grab the opportunity to become one of their managers. But it is complicated to my time schedule in college because the slot of the schedule programmed for the trainee of managers will be conduct on the day of my college days. I use this field of my experience as part of my task because I believe it has a relev ant to the question. In added also about the roles of the staffs, this time is about the duties and responsibilities of the operational members for the kitchen staff they manage to control the foods they cook like the burgers it should not be more than the tabulated daily burgers must be made and they should follow the flow of business, if its busy on the unexpected days kitchen staff must be pro active on their duty to follow the good process of hot and good quality of burgers. In the chicken side is also the same process should the kitchen crew must follow and they should be connect to each other meaning if the chicken side is busy and the burger side or grilled side we called is not, then they should give assist to support the fast way of serving the customers. And for us the front counters we should follow the six steps for hospitality ways this are greet first the customers welcome them then take the order then take the money and assemble the foods then the fifth is present the foods and last greet goodbye to the customers. Must all be done in a lovely smile to serve every customers visit the restaurant? HND in Hospitality Management Unit 1 Task Three The Contemporary hospitality 3.1 In this task the standard operating procedures of the food safety first must meet the requirements of the health and safety regulations. Meaning for the small establishment at least meet the three stars not lower than that and for the big establishment like mc Donald, Kentucky fried chicken, burger kings and many other big establishments must be graded a five stars from the health and safety regulatory board. They put stickers on the front of the establishment that marks five stars to show to the public that they pass the requirement of clean and healthy foods requirements. Now in actual presentation I have the experience in organizing and preparing the needs of restaurant by the role of maintaining the cleanliness of the restaurant as a matter of fact my store manager is very proud of me when I do the cleaning. I remember when we have the expected big visitors from health and regulatory staff we are given a grade of 96 percent in cleaning because I have done the good quality of clea ning, organize the stocks in a proper way the freezer foods stock are arrange in an organize first in first out boxes, tables and chairs where detailed clean for the purpose and safety of the customer eat in the restaurant. As an operational team worker this is my contribution in my work place as well in this task. In legislative issues resulting from recent developments that affecting the hospitality industry the regulations that changes are No smoking inside the premises of the restaurant also no liquor allowed to drink in the premises. In the contrary of that the restaurant, gives free internet access to use for their guess while dine inside the restaurant. When it comes to tips not all the times or most are lucky to have the tips because its as fast food type of restaurant but in the drive thru I am popular because of my different strategy is diverting hospitality that makes most of the customer likes me and the result tends to receive me most of having a tips from the customer but, its not about the tips I am happy its the way the customer appreciates my service and I could also added this experience of mine as entertainment because the management found that when I am in the drive thru window customers keep coming because of my different entertainment to them. They love my being politeness. In understanding developments in managerial they give opportunity to each crew a training provided for any candidates who meets the requirements number one is the most achievements in dedicated hard working. Then follows every socs gained by the crew its the social oriented customer satisfaction. 3.2 The current image of the hospitality industry, before establishment in hospitality are very limited in terms of, time of business, types of business. Now a days I could really differentiate the big issues that changes the establishment in hospitality because now they can serve longer time for food and beverages industry even in the hotel accommodation as well. And that maybe the cause of increase in establishment growth in every cities and town, this are some example of the image happen now in the industry of hospitality the popular perception are happens now because of the increasing number of establishment growth in food and beverages and also the improvement of their quality in terms of fast growing foods trend because now a day people are more busy in their life style and the tendencies of their time to eat and cook are limited so they tend to prepare eating out and ordering take away foods that are now serving in most restaurant. Another trend that helps more impact to increase the expansion of foods and beverages establishment is the exposure of media. With the help of advertisement people easy inform about the new trend of product they offer in foods or even in the beverages as well.

The Purpose of Copyright Essay -- Property Laws

In today’s ever-accelerating world, we constantly find ourselves in a whirlwind of vague and complicated legal issues. Several of these relate specifically to something we encounter every time we listen to a song, look at a photograph, or read a book⎠¯copyrights. It appears that all these new controversies over copyrights and copyright infringement may be exaggerated or irrelevant. However, these issues pertaining copyright are neither irrelevant nor exaggerated, although this excessive attention constantly being drawn to it is certainly worth noting. The fact that copyrights are creating such an upheaval should not be attributed to over exaggeration. Instead, we must see this as a sign that copyrights as they are currently being maintained are in need of inspection and perhaps revision. Our excessive emphasis on claiming something as our property has caused copyright to act counter to its initial purpose. In order to best understand what the initial intention of copyrights was, it is necessary to look to where it is first expressed in our society. As it turns out, copyrights have been in place in our society since the crafting of the Constitution. Although there were several views as go how to best implement it, ultimately it was Thomas Jefferson’s notion of copyright that was most clearly incorporated into the Constitution. In it, it â€Å"†¦gives Congress the authority to ‘promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries’† (Lethem 63). This inclusion of a copyright for authors and inventors had a clear purpose⎠¯to create an incentive for the mass of typically ordinary people to create and innovate. By securing a pa... ...ss. Carolan, Michael S. â€Å"Constructing the ‘pure’ inventor: individual, collective, and corporate authorship within patent law.† New Genetics and Society. 27.4: (301-310). Helprin, Mark â€Å"Digital Barbarism: A Writer’s Manifesto.† Harper: HarperCollins Publishers. Litman, Jessica â€Å"Creative Reading.† Khan, B. Zorina. â€Å"The Democratization of Invention: Patents and Copyrights in American Economic Development, 1790-1920.† Nber: Cambridge University Press. Lethem, Jonathan. â€Å"The Ecstasy of Influence: A plagiarism.† Harper’s Magazine. The Founders' Constitution, Volume 3, Article 1, Section 8, Clause 8, Document 12 http://press-pubs.uchicago.edu/founders/documents/a1_8_8s12.html The University of Chicago PressThe Writings of Thomas Jefferson. Edited by Andrew A. Lipscomb and Albert Ellery Bergh. 20 vols. Washington: Thomas Jefferson Memorial Association, 1905.

Sir Gawain and the Green Knight: An Analysis of Parallel Scenes Essay

Sir Gawain and the Green Knight: An Analysis of Parallel Scenes The anonymous author of "Sir Gawain and the Green Knight" was supposedly the first to have originated the alternation of temptation and hunting scenes, which both contribute importantly to the effectiveness of the poem (Benson 57). The two narratives are obviously meant to be read as complementary. Therefore, the parallel juxtaposition of seemingly unrelated episodes is the basic characteristic of the narrative. The narrative, which appears parallel, contrasts temptation and beheading tales; which posed the major problem of unity for the early critics (Benson 26). H. L. Savage analyzes the relation between the hunting and temptation scenes and concludes that they are probably the best known explanation of narrative variation in Sir Gawain and the Green Knight (Benson 25). Simultaneously, one scene takes place in a bedroom, while the other in a forest. One scene concerns courtship, while the other the vigorous excitement of the chase of wild prey. These two sets of scenes differ in content and emphasis, however ...

Shops and Shopping in Victorian England :: European Europe History

Shops and Shopping in Victorian England    As the population of London grew during the nineteenth century, the means of production and distribution would need to change to meet the needs of the increasing masses. Prior to this period goods and products for the most part were gotten at markets or fairs. "From a country which had been predominantly agricultural and self-sufficient in essential commodities, England became a great manufacturing centre. The industrial towns of the North and Midlands developed and England was the workshop of the world, the markets for her products being assured by the growing needs of the pioneers of her Empire" (Borer 253). Not only was the growing Empire a vast market for England's goods; but within England, London in particular, we can see perceptions about products and people's shopping practices begin to evolve. It is at this point in history that Raymond Williams in his work, Culture and Society: 1780-1950, marks the shift in the meaning of the word "industry." "Industry, before this period, was a name for a particular human attribute, which could be paraphrased as 'skill, assiduity, perseverance, diligence'. . . . industry came also to mean something else; a collective word for our manufacturing and productive institutions, and for their general activities" (xi). With this shift we can begin to see a stronger emphasis on Industry and production in Victorian England. The end result of a greater concentration on production is a vast increase in goods. This change in thinking, coupled with England's neglect of its agricultural pursuits, would force hundreds of thousands of people off the land and into industry. Fairs and markets could no longer meet the needs of the English public and shops began to crop up as a new way to distribute the goods of this mechanism of mass production. Within this window of opportunity we can begin to see the development a new breed of businessmen, the middleman. Middlemen performed a unique function in an economy that had earlier depended on labor-based products. The middlemen would make their money off the sweat of others and their services consisted of reaping rewards with minimal physical exertion. These new breed of merchants made their livelihood by buying and selling for himself or others on commission; speculating; dealing in money and credit; and insuring goods and ships transporting goods. In the literature of the time we can see the depictions of these parasitic, venture capitalists in not the most flattering terms. Shops and Shopping in Victorian England :: European Europe History Shops and Shopping in Victorian England    As the population of London grew during the nineteenth century, the means of production and distribution would need to change to meet the needs of the increasing masses. Prior to this period goods and products for the most part were gotten at markets or fairs. "From a country which had been predominantly agricultural and self-sufficient in essential commodities, England became a great manufacturing centre. The industrial towns of the North and Midlands developed and England was the workshop of the world, the markets for her products being assured by the growing needs of the pioneers of her Empire" (Borer 253). Not only was the growing Empire a vast market for England's goods; but within England, London in particular, we can see perceptions about products and people's shopping practices begin to evolve. It is at this point in history that Raymond Williams in his work, Culture and Society: 1780-1950, marks the shift in the meaning of the word "industry." "Industry, before this period, was a name for a particular human attribute, which could be paraphrased as 'skill, assiduity, perseverance, diligence'. . . . industry came also to mean something else; a collective word for our manufacturing and productive institutions, and for their general activities" (xi). With this shift we can begin to see a stronger emphasis on Industry and production in Victorian England. The end result of a greater concentration on production is a vast increase in goods. This change in thinking, coupled with England's neglect of its agricultural pursuits, would force hundreds of thousands of people off the land and into industry. Fairs and markets could no longer meet the needs of the English public and shops began to crop up as a new way to distribute the goods of this mechanism of mass production. Within this window of opportunity we can begin to see the development a new breed of businessmen, the middleman. Middlemen performed a unique function in an economy that had earlier depended on labor-based products. The middlemen would make their money off the sweat of others and their services consisted of reaping rewards with minimal physical exertion. These new breed of merchants made their livelihood by buying and selling for himself or others on commission; speculating; dealing in money and credit; and insuring goods and ships transporting goods. In the literature of the time we can see the depictions of these parasitic, venture capitalists in not the most flattering terms.

Operation and Strategy management for Ryanair Essay

Introduction The company chosen in this report is Ryanair in the airline industry. Ryanair is a low cost budget airline travelling across 1600 routes from 57 bases connecting 180 destinations in 29 different countries (Ryanair.com). Ryanair first started its operations in 1985 between Ireland and London. The first year it commuted around 5000 customers but the company really took off in 1990 when Michael O’ Leary was appointed the CEO of the company. The company was envisaged by its CEO Michael O’ Leary and adapted the Southwest airline model from America and brought it to Europe and since then the company has also embraced a no frills, low cost model where it plans to get their customers from A to B at the cheapest rate possible. This has revolutionised the travel industry and made travel cheaper and reliable within Europe. Ryanair has a strong hold on market in most of the countries Europe with 44% in Ireland where its headquarters are, followed by 23% to 21% in Poland, Italy and Spain (centreofavaiation.com). In the UK the company holds a modest 16% of the market with its overall customers estimated at 81.5 million for the year 2014. The company gets a stiff competition from Easyjet, Lufthansa, Aerlingus and Alitalia. These airlines try to follow the same model as well but Ryanair has been the leader by far  generating revenues of â‚ ¬3.789 billion for the fiscal year 2013 with profits of â‚ ¬374.6 million. Figure 1: Market share of different airlines ( Source: Centreofaviation.com) PEST Analysis Political Factors: The political factors tend to affect the airline industry the most if they are flying from one country to another. In case of Ryanair, it only flies within the EU, thus there is no question of arising uncertainties. One factor which has helped the airline sector grow is deregulation. In 1978 the United States removed government control over many aspects of air travel, including fares and routes, in the Airline Deregulation Act (Liberty of Economics and Liberty). This shifted the power to the market sphere. Following the success of this, Europe completed their own faze of deregulation by April 1997. This allowed passenger planes to fly between member states freely. Ryanair added several new routes to their repertoire after deregulation, taking the opportunity to add routes to new parts of Europe and Scandinavia. A further form of deregulation came in March of 2008 when the EU and United States agreed to let any city within each other’s territory fly between each other. This was called the Open Skies Agreement. Although Ryanair have still to take full advantage of this, they have announced their desire to start transatlantic flights at a very low cost to the consumer (RTE, 2007). This unprecedented step could shake the air flight market, increasing the volume of passengers able to fly more freely across the Atlantic and could have a knock on effect with Ryanair’s transatlantic competitors, forcing a change in the market. In 2012 a new law was introduced where all flights coming to and from the EU had to buy their CO2 emission allowances, whereas before they were exempt from the Emissions Trading Scheme. Many airlines have expressed their anger at their inclusion in the scheme, pointing to the fact that only 2% of global CO2 emissions are caused directly by air traffic. Many airlines have increased ticket prices to cope with the extra costs incurred. Ryanair have passed on the cost to customers in the form of a 25c charge (Irishtimes.com) Economical: During a deep recession Ryanair has flourished, recording a +18.71% 1 year return in 2012 ( Bloomberg, 2014) and announcing that it is Europe’s leading scheduled airline. In comparison to other airlines that are cutting jobs and have planes grounded, Ryanair are experiencing high demand and adding extra flights, creating new jobs for many sectors in their business, from pilots to sales and marketing people (RTE, 2007) One of the upmost problems facing the airline industry is the fluctuating oil prices. To compensate the rising oil prices most airlines have to put ticket prices up, which directly affects their customers. However, under the exceptional leadership of Michael O’Leary, Ryanair has addressed the problem through hedging. Hedging could be termed as an agreement between the oil companies and the airlines where oil prices are agreed in advance. In Ryanair’s case they have increased its fuel hedging capacity to 90% of its requirements (Centre of Aviation). This exceptional thinking by Ryanair gives them a cost cutting advantage over its competitors and thus still being able to offer its customers the same low fares which have been Ryanair’s forte. Social: The airline industry as per any other industry has to comply with the customer’s requirement to sustain in the market. A very god example that could be stated in this case is that of Ryanair, whereby, during the recession times when the unemployment grew to almost 15% and thus people did not have much money to spend, Ryanair gave its customers cheap flights to commute from one place to another taking away all the inflight luxuries. This has helped the airline grow even in the toughest times the economy has faced and thus also creating new jobs. But also to with stand the competition by other luxury airliners, Ryanair would offer its customers to book their cars and train tickets while booking their flights as it mostly flies to secondary airports. This, therefore not only attracted middle class customers but also people on business. The airline industry especially in Europe has had a last few troublesome years due to natural disasters that have cost the company extensive amoun ts. To point out a few, the ash cloud in 2010 cost the company 29.7 million Euros (Irish times, 2011) and these are huge costs for the airline to bear and thus, to compensate these compensation chargers Ryanair now chargers a â‚ ¬2 levy to compensate these claims in the future (Irish times, 2011). Technological: In the current climate technology plays an important part in the airline industry. Firstly, with the increasing fuels costs, fuel efficient aircrafts can save the companies a substantial amount of money. Another way is the internet; with the growth of internet all the companies’ use online advertising to push the sales and television advertising is also second to none. The internet is also a medium where people look for cheap airline tickets. In the case of Ryanair, the company makes the utmost use of technology to cut the human involvement out and thus keeping the costs down. It has a very good online ticket booking system where 85% of its tickets are booked (Ryanair.com). In 2009, Ryanair introduces the self-service kiosks whereby the passengers can check in using the machine and thus taking the human element out of the equation. This service was already available for passengers travelling without luggage but it was now developed for the customers travelling with check-in lu ggage. This was a chip and pin service developed in collaboration with Ingenico and thus gave the company a competitive advantage over its competitors and thus delivering low price flights for its customers (BBC News, 2009). Value Chain Analysis: A firm’s competitive advantage could be determined by the value chain analysis. The value chain consists of primary and support activities. Understanding the company’s linkage between the primary and secondary activities gives the company’s business model and helps one understand the secret of withstanding the competitive advantage. Figure 2: Value Chain Analysis model In the case of Ryanair, a clear linkage could be made between the inbound and outbound logistics in the primary activities to the Technology development in the support activity. Now, to obtain a clear understanding of this model, inbound logistics are the deals that the company is able to acquire from its suppliers on the promise of higher volumes. These include food, drinks, duty free goods, fuel which have to be delivered, stored and controlled on time as to avoid any delays for the aircraft. Ryanair, also puts a great deal of  effort in its operations as it promises its customers a 25 minute turnaround period which could be one of its core competencies and for the company to do so all the inbound logistics should be delivered on time. This 25 minute turnaround period also, gives the company the advantage of flying two extra flights on the same route compared to its competitors and enables high aircraft utilisation. The company also offers nonstop direct services to its destinati ons and does not link with any other airline, thus giving them a timely departure from the airport and also avoiding the costs for through services for its passengers and does not have to rely on other flights coming on time to schedule their departures. This has helped them gain a competitive advantage over its competitors as 95% of Ryanair’s flights are on time compared to 88% that of EasyJet. Ryanair also uses the standard Boeing 737 model of aircraft and thus, the company manages to get maintenance services and spares at a very minimum cost. This also reduces the cost of staff training and offers flexibility in scheduling aircrafts and crew assignments. On the outbound logistics, Ryanair operates to the secondary airports and thus have to arrange onward journey for their customers. They have teamed up with certain vehicle companies to give its business customers the advantage of that service however some of the routes are so obscure that these services cannot be provided constantly, a prime example are some of the Scandinavian routes. Thus, Ryanair has certain limits when acquiring the market share. On the contrary, Ryanair’s competitor EasyJet does the opposite and flies to major airports and cities and thus paying higher landing charges which are then reflected in the fares for their customers. The advantage of flying to secondary airports is that Ryanair pay fewer chargers and they are also in a position to bargain with the airport authority and get a deal that favours them and the secondary airports are less congested and thus turnaround times are much faster (Centre of Aviation), 2014). The inbound and the outbound logistics are coupled nicely with the technology to gain a competitive advantage over its competitors. Ryanair has tried to eliminate the human element as much as they can. They have introduced kiosks at the check-in desks for customers to check-in themselves at their own leisure. Thus, reducing staffing costs which is then reflected in the prices they charge their customers. The company doe s not invest much in advertising as well, the main advertising is  done through its very own website and 90% of the tickets are booked through the website as well( Ryanair.com). It only uses ticketing agents when they’re opening new routes and trying to venture into unknown markets; otherwise it is the website that people book their tickets through. The company constantly monitors its planes minute by minute through its own website and thus, keeping the human element out and using its website for mainly everything saves them on an average â‚ ¬6 million a year (BBC news, 2014). Amongst all the competitive advantage the company have, the one that has not been mentioned is the good leadership of Michael O’ Leary and his ability to create a vision for the company. He has successfully managed to adapt to the change as and when required and adopt different model to envisage the change for the betterment of the company which has helped the business to grow. Conclusion: To conclude this report, Ryanair has emerged as a successful company since it was established in 1985. It had a few hiccups on the way for the first 5 years but since Michael O’ Leary took the reigns over in 1990 as the CEO the company has gone from strength to strength. Its success has been helped by the conducive nature of the industry and the external elements within the airline industry. This industry has its threats but since the de regulation act and the expansion of EU, there have been a lot of commuters within these countries for business and leisure, thus this higher demand and low costs have helped Ryanair emerge as a low cost budget airline. Just because the company operates all its routes within the EU, it does not really have to deal with changing political factors and that it has always used them to their advantage. Ex. De regulation act and the open skies act even though the company has not started its flights to the US as of yet. The changing oil prices are a c oncern for every airliner but Ryanair counteracts through a process call hedging and uses the most advanced technology to remove the human element to curb the costs down for its customers and another reason for its success even during recession is because it gave the customers cheap flights to commute taking the luxuries out which were the demands at that time. Ryanair has a competitive advantage by the virtue of its inbound activities and the outbound activities combined with the technological  aspect of it. It uses the same standard Boeing so the costs are less and also, flying at secondary airports mean less landing charges and they’re also in a position to get a favourable deal for themselves from the airport authorities. The turnaround time is only 25 minutes as well and thus giving their customers more daily flights from the same destinations compared to its competitors. Refrences: Belobaba, P., Odoni, A., & Barnhart, C. (2009). The global airline industry. Hoboken: AIAA, Inc Helm, C., & Jones, R. (2010). Extending the value chain: A conceptual framework for managing the governance of co-created brand equity. The Journal of Brand Management, 17(8), 579-589. McCormick, T. (2010). Understanding costs using the value chain a ryanair example. Dublin: Institute of Chartered Accountants In Ireland. Research and markets: European low cost airline industry continues to prosper.(2004, Business Wire, pp. 1. Research and markets: European low cost airline industry continues to prosper.(2004, Business Wire, pp. 1. Research and markets: PEST analysis.(2003, M2 Presswire, pp. 1. RTE 2007. http://www.ryanair.com/doc/investor/2012/q1_2012_doc.pdf[Accessed 20 March 2014]. http://www.ryanair.com/en/about/ryanair-and-the-environment[Accessed 20 March 2014]. Aviation, C. C. (2011, May 25). CAPA Centre for Aviation. Retrieved March 20, 2014, from Ryanairearnings up 26% but change in tack for 2012: http://www.centreforaviation.com/analysis/ryanair-earnings-up-26-but-change-in-tack-for-2012- http://www.irishtimes.com/newspaper/breaking/2012/0112/breaking26.htmlEdwards, N. (2012). http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=27620789 accessed on 2/04/14. http://www.bbc.co.uk/news/magazine-22659822 accessed on 1/04/2014 http://www.air-passenger-rights.co.uk/tag/the-irish-times/ accessed on 5/04/14 http://wwwnews.live.bbc.co.uk/news/business-23487106 accessed on 10/04/14