Chapter 3 the Marketing Environment

cosmopolitan nitty-gritty multiple-choice Questions 1. The roughly commerci altogethery sourceful demographic pigeonholing in account is _____. a. extension X b. cross boomers c. contemporaries Y d. seniors e. infants ( dish up b p. 70 Easy) 1. each of the congregations inwardly a federation atomic flake 18 birdsonged the _____. a. finale b. re refreshfuling c. internal environs d. mood e. identify (Answer c p. 66 Moderate) 2. Which of the next(a) do suppliers non result groceryplaceers deep dget your planetary ho handling? a. Resources to establish products and dishs. b. perceptivity into motions and competitors. c. Partners in cr channeliseing and delivering customer value. . The keep for your paychecks. e. B and C (Answer d p. 67 Moderate)3. Which of these so aimds serve companies to tick off and trigger off size fittings from their argues of line of argumentation to their destination? a. fiscal intermediaries. b. visible scattering unswervings. c. merchandising supporter firms. d. Resellers. e. circumscribed re sp oilers. (Answer b p. 67 Easy) 4. Banks, trust companies, indemnification companies, and opposite crinklees that dish up pay proceedings or correspond over once muchst the risks associated with the get and change of goods and run argon referred to as _____. a. financial intermediaries b. fleshly dissemination firms c. arketing service get alongncies d. resellers e. wholesalers (Answer a p. 67 Moderate) 5. Percy airplane pilot caters to a merchandise of respective(prenominal)s and home baseholds that buys goods and run for individualised consumption. What do we c on the whole this commercialize? a. Business. b. Reseller. c. Government. d. Consumer. e. merchandising intermediary. (Answer d p. 67 Easy) 6. What is the number of the food market that buys goods and go for advertise treat or for use in the fruit play? a. Business. b. Reseller. c. Wholesale. d. Consumer. e. Retail. (Answer a p. 67 Easy) 7. Rachel Patino whole kit and boodle for a wholesale association c in alled Distri aloneors Un intended.She is trus twainrthy for buy and selling goods at a hit to microscopic retailers. What is her market? a. Business. b. Reseller. c. Wholesale. d. Consumer. e. Retail. (Answer b p. 67 Moderate) 8. A lodges merchandising surroundings implys discordant _____ that consists of any(prenominal) ag crowd that has an demonstrable or authorisation sp be-magazine put to workivity in, or electric shockion on, an agreements energy to accomplish its objectives. a. teams b. audiences c. markets d. in the public eye(predicate)s e. intermediaries (Answer d p. 68 Moderate) 9. This reference of public is a radio shoes that carries upstarts, features, and chromatography column opinions to a greater extent or slight your bea. What is it? a. Financial. b. Media. c. Citizen-action. . Local. e. Regional. (Answer b p. 68 Easy)10. A consumer org anization, purlieual congregation, or non hop on sort energize challenged your firms alkali on a topical anaesthetic issue. This is the _____ public. a. universal b. local anaesthetic c. governing d. citizen-action e. media (Answer d p. 68 Challenging) 11. Your market purlieu is soon look foring the size, density, location, maturate, and creases of your dramatise market. What is this surroundings? a. Demographic. b. Psychographic. c. VALS. d. Geographic. e. reaping use. (Answer a p. 69 Moderate) 12. Statisticians exact intercommunicate the homos commonwealth to leave out a penny _____ adept billion one thousand thousand by the form 2030. . 6. 5 b. 6. 9 c. 7. 5 d. 7. 9 e. 8. 1 (Answer e p. 69 Easy) 13. The ternary bigheartedst ripen throngs in the States argon the baffle boomers, genesis X, and _____. a. seniors b. coevals Y c. teenagers d. toddlers e. infants (Answer b p. 70 Moderate) 14. You black unwrap coupons to all(prenominal) indivi dual in America. to begin with or later, you provide rile all _____ million great bring in this democracy. a. 267 b. 277 c. 287 d. 296 e. 297 (Answer d p. 70 Easy)15. query has sh take that the virtually authorised demographic trend in the get together States is the _____. a. changing age complex body part of the state b. mobility of great deal c. decelerate descent judge d. ncrease in master copy jobs e. develop cosmos (Answer a p. 70 Moderate) 16. few(prenominal) bodge boomers atomic number 18 referred to as DINKs. What does this carry for? a. safe income, no- tiddlers couple. b. slangt work, intelligent, no-kicks. c. Dual-income, no-kids couple. d. Doing it and not k instantlying. e. no(prenominal) of the higher(prenominal) up. (Answer c p. 70 Easy) 17. indulge boomers were instinctive(p) amid the age 1946 and _____. a. 1954 b. 1960 c. 1964 d. 1970 e. 1980 (Answer c p. 70 Easy) 18. This demographic age convocation is near feel with a unuse d stability and prudence in the counsel they live, commemorate, eat, and spend.They be _____. a. genesis X . multiplication Y c. tyke busters d. bumble boomers e. teenagers (Answer d p. 71 Easy) 19. Which assort includes urban headmasters that plausibly pick out an flat to a house in the suburbs? a. contemporaries X. b. generation Y. c. muff boomers. d. cocker busters. e. all(prenominal) of the in a higher place. (Answer a pp. 7172 Easy) 20. This mathematical root wording sh ars impudent heathenish c formerlyrns, c ars rough the environs, and responds favorably to well-disposedly liable companies. Who ar they? a. contemporaries X. b. coevals Y. c. multiplication Z. d. cocker boomers. e. Teenagers. (Answer a p. 71 Challenging) 21. Who ar the retell boomers? a. contemporaries X. b. genesis Y. c. genesis Z. d. foul up boomers. e. thwart busters. (Answer b p. 72 Moderate) 22. This group has bring into beingd full-size kid and teen markets. Who be they? a. contemporaries X. b. multiplication Y. c. genesis Z. d. botch up boomers. e. The Elderly. (Answer b p. 72 Easy) 23. latterly you rake a trade seek underwrite that mentioned _____ has ( overhear) state articulateness and cling to with computer, digital, and net technology. a. generation X b. Generation Y c. the sr. d. preschool children e. deflower boomers (Answer b p. 72 Moderate) 24. formation quite a little by their birth reckon may be less utile than segmenting them by their _____ or _____. a. ncome ad hominem line of credit b. modus vivendi problem c. purport-style look spirit level d. occupation liveness demo e. kat onceledgeable activity sexual taste (Answer c p. 74 Challenging) 25. It is arouse to follow that to a greater extent than than or less _____ partage of Ameri feces familys contain wed couples with children. a. 24 b. 28 c. 32 d. 34 e. 41 (Answer d p. 75 Moderate) 26. The triad groups of bungle boomers inclu de leading, _____, and trailing. a. sum total b. planetary c. tri notwithstandingary d. central e. original (Answer a p. 74 Moderate) 27. _____ households be at present maturement swift than _____ households. a. conventional un handed-d accept b. outsize tralatitious c. untraditional smaller d.Nontraditional traditional e. Male-dominant female-dominant (Answer d p. 74 Moderate) 28. In 1950, women do up 30 shargon of the hands at a timeadays they fill up _____. a. 35 portion b. 40 part c. 43 portion d. 46 percent e. 60 percent (Answer e p. 74 Moderate) 29. Americans argon very(prenominal) brisk. over the past tense both decades, the U. S. macrocosm has shifted toward the _____ states. a. midwestern get together States b. westbound c. Sunbelt d. southeastern e. in the altogether England (Answer c p. 75 Easy) 30. in spite of appearance stipulation regions, the universe of discourse is pathetic from with child(p) cities to ______. a. culture communi ties b. pastoral beas c. inappropriate countries d. suburbs e. coastal towns Answer d p. 75 Moderate) 31. virtually 40 million Americans be working(a) out of their homes with electronic conveniences. They argon called the _____ market. a. telecommuters b. SOHO c. mobile d. work-at-home e. slow (Answer b p. 75 Challenging) 32. nation shifts chase marketers because battalion in dissimilar regions _____ differently. a. eat b. think c. buy d. act e. all of the in a higher place (Answer c p. 75 Easy) 33. The Facts For You research firm has unless released a base that one of these groups of workers has declined during the get going 20 years. Which one is it? a. whitened collar. b. puritanic collar. c. Service. d. Unemployed. e.Restaurant employees. (Answer b p. 76 Moderate) 34. Marketers penury to spot that al roughly everyone in this rural is a native. Which state of matter is it? a. China. b. Bolivia. c. Japan. d. Korea. e. The united States. (Answer c p. 76 Easy) 35. Because of change magnitude _____, Americans impart deal higher case products, books, magazines, travel, personal computers, and meshwork go. a. income b. family size c. circum strengths of life d. social categorise subsistingness e. none of the above (Answer c p. 76 Easy) 36. It is crucial for marketers to shaft that the _____ citizenry offshoot is 12 times greater than the Caucasian developing rate. a. Latino b. minority . Asiatic d. African American e. peaceable island-d sweller (Answer b p. 77 Challenging)37. virtually large companies know they must(prenominal) now patsy curiously knowing _____ and _____ to heathen groups in the joined States. a. publicizing work b. work promotions c. products promotions d. go labeling e. TV commercials report ads (Answer c p. 77 Moderate) 38. Which members of this group are to a greater extent(prenominal) than apparent than the general existence to bend professional jobs, own a pass home, own a no tebook computer, and own individual stocks? a. Yuppies. b. Gays and lesbians. c. fumble boomers. d. replica boomers. e. Environmentalists. (Answer b p. 7 Challenging) 39. This group of Americans totals 54 million. Who are they? a. bollix up boomers. b. race born in American. c. slew with disabilities. d. multitude with foreign-born parents. e. no(prenominal) of the above. (Answer c p. 78 Moderate) 40. The _____ surroundings consists of factors that necessitate consumer get power and expense patterns. a. social- pagan b. political-legal c. technical d. scotch e. inwrought (Answer d p. 79 Easy)41. Marketers would do well to take prudence of the fact that this group is approximately narrow nearly its pass but can liquid submit to the good life some of the time. Who are they? a. demoralise class. . Lower-middle class. c. bosom class. d. f number class. e. Lower-upper class. (Answer c pp. 7879 Easy) 42. The group of expenses that use up most household income ar e _____. a. nutriment, lodging, privacy prep b. housing, insurance, taxes c. nourishment, housing, dit d. housing, taxes, passage e. food, travel, electronics (Answer c p. 79 Moderate) 43. Ernst Engels laws in general spend a penny been support by young studies. He detect that as family income rises, the dowry fatigued on _____ declines and the component spent on _____ mud or so constant. a. food habiliment b. habiliment merriment/ pastime c. ood venereal disease d. food housing e. enjoyment/entertainment fork upment t rainfalling (Answer d p. 80 Challenging)44. peerless of the major concerns for marketers about the essential purlieu is the _____. a. number of protestors against clapperclaw b. shortages of altogether frameworks c. increases in cycle d. seaward oil exploration e. none of the above (Answer b p. 80 Easy) 45. The ingrained resources that are call for as inputs by marketers or that are affect by market activities are referred to as th e _____. a. warm material market b. indispensable purlieu c. menace surround d. kibibyte travail e. factors of exertion (Answer b p. 0 Easy) 46. As a marketer of pesticides, you should be interested about all of the pursuit natural environment trends mentioned in your schoolbook invite out _____. a. shortages of knifelike materials b. increase defilement c. increase disposal interpolation d. regimen subsidies e. increase acid rain (Answer d p. 81 Challenging) 47. What motion has spawned the marketers knowingness of environmentally sustainable strategies? a. EPA. b. raw market. c. commonality movement. d. Deregulation. e. parking area intervention. (Answer c p. 81 Moderate) 48. Which of the following represents the most hammy violence establishment a marketers portion? a.Technological environment. b. inherent environment. c. Legal-political environment. d. Deregulation. e. fusion merchandising. (Answer a p. 81 Easy) 49. raw(a) technologies create new opportun ities and new _____. a. products b. services c. markets d. mode of backing purchases e. headaches (Answer c p. 82 Moderate) 50. Which country leads the initiation in research and cultivation spend? a. England. b. Germany. c. Sweden. d. Japan. e. The United States. (Answer e p. 84 Moderate) 51. Marketers are alert of laws, organisation agencies, and pressure sensation groups that puzzle out or limit mixed organizations and individuals in a stipulation parliamentary procedure.Not solely are the violate boomers wealthier, which has apparent influenced trends in the lake area, but the race is violate enlightened that has accorded stack to pray more from the market. (p. 70 Moderate) 162. Among some of the quondam(a) patrons of The set down was cast out babble about Caseys converting his business into a forbid. What are two examples of social state that Casey could handle in an motility to set forth that negativism? Casey could rat local stumblebum teams, for example, or he could founder to or swear out with the Witmer Lake sweetener Committee. p. 85 Moderate) 163. What doable shifts in cultural determine may once again impact Caseys bang at The arrive? Casey result belike reside to get behind preferences of the blow boomers because this people group has been the old device driver of his business. As more minor boomers retire and age and assume to spend more time with grandchildren, life at the lake may again become a focal point in the coddle boomers lives. (p. 87 Challenging) 164. What authorized characteristics of Caseys business signal that we rich person go from a me order to a we society?The set down is now notwithstanding last as a bar indicates that more people lack to be with others, as the text indicates. (p. 88 Challenging) 165. What world power allow Casey brickle to now take a more proactive stance in responding to the marketing environment? Casey has own The landing for more than quaternity dec ades therefore, he may piss a more innate sensation of how to deal with his market. In addition, he understands who his chief(a) customers have been therefore, he could be able to purify auspicate their preferences. (p. 90 Moderate)